Building the
future of how
people buy.

I work at the intersection of AI, commerce, and human decision-making — helping enterprise brands own their customer relationships before someone else does.

Operating in
USA · UAE · KSA
About

Helping brands
own the
decision layer.

Role
Chief Customer Officer, Swirl®
Based
USA · UAE
Focus
AI sales agents for high-consideration brands
Studied
Symbiosis Institute of International Business

I'm the Chief Customer Officer at Swirl®, a startup building AI sales agents for high-consideration consumer brands — automotive, home improvement, consumer tech.

As the interface shifts from scroll to ask, who owns the decision?

I believe every enterprise brand will need its own AI sales layer — not a chatbot, but a revenue-generating engine that guides buyers with confidence. Own the decision, or rent it from someone else's algorithm.

Currently
Working with leading automotive brands in the US to bring AI sales agents onto their websites — alongside live launches with BYD, Blue Rewards and Al-Futtaim across the UAE and KSA.
Writing
1 Article Published
I
AI · Commerce
Why Every Enterprise Brand Needs Its Own AI Sales Layer
The interface is shifting from scroll to ask. Brands that don't build their own AI will become SKUs in someone else's algorithm.
April 2026 →
II
Strategy
From Pages to Conversations: Commerce's Biggest Shift Since Mobile
Buyers don't want 14 tabs open anymore. They want answers. What this means for every brand selling high-ticket products.
Coming soon →
III
Tech · Startups
The New Shape of High-Ticket Buying
Cars, appliances, tech over $2k — the research, the negotiation, the commitment. What changes when an agent is in the room.
Coming soon →
IV
AI · Commerce
Agentic Commerce Isn't Coming — It's Already Here
Walmart's Sparky. Amazon's Rufus. The question is no longer if — but whether your brand will own the decision or rent it.
Coming soon →
LinkedIn Swirl®
© 2026